Even in this digital age, word-of-mouth referrals are still one of the best ways to garner new business. A person who tells their friend about your business will be much more memorable than most advertising that you can do. How do you get those leads?
Provide Excellent Customer Experience
Customers remember how they are treated. Small businesses can definitely compete with larger competitors by providing top-notch customer service. Treat all customers well, regardless of their attitude, and word will spread that your business respects customers. You may not be able to please everyone 100% of the time, but you can validate their experience and try to solve the problems that relate to your product or service.
Make It Easy For Customers to Contact You
There’s nothing more frustrating than trying to find a person to help you and not reaching anyone. Make customer service a priority. Pick up voice messages and respond to emails. Encourage customers to contact you with problems. Learn to listen to people. You’ll get leads from word of mouth because people know you care.
Keep your brick-and-mortar store clean and tidy. Don’t let your website get cluttered with information. Even your social media should reflect your brand. Make sure your customers can find what they want, whether they’re shopping online or in person. All of these things contribute to a pleasant customer experience.
Get Positive Publicity
Find ways to get your name mentioned outside of marketing. Donate to local charities and tweet about it. Sponsor a high school team. Be in a local parade. Give a seminar at a Lions’ Club or Rotary meeting. Join your Chamber of Commerce and serve on a committee. Reach out in your community as a way of getting your business noticed and mentioned.
Contact Whitefish Funding for financing options that will help you grow your business.